Useful answers to major questions

Instagram is a network allowing 300 million monthly active users to share 70 millions pictures per day. More and more companies start to actively operate their brand’s Instagram blog that gives an opportunity to share interesting pictures with the target audience.

If you decided to sing up in this social medium you ought to know the answers to the questions that can and will arose in the process of creating an account.

  • How to start using it?

To upload and share images with your friends and followers an app is needed. Official Instagram client is available for iOS, Android and Windows Phone. There’s also a web-interface with the functions limited to scrolling the news feed. Numerous third-party applications allow to use the entire set of Instagram functions from any platform, some of them even support multiple accounts. However most of such applications are fee-based, and the usage of some of them is forbidden by the administration of Instagram.

  • What image dimensions are used on Instagram?

All the images must be cropped in squares, the display resolution is 640×640 px. Although the picture of any resolution up to 4K can be uploaded and cropped in the app itself. The profile picture has a lesser size of 110×100 px. Anyway there’s always a way to crop the image, frame it or make a collage using built-in or third-party means.

  • What are the best tools for analytics and management?

Just like for the other media there is a wide variety of tools. The best of them are Iconosquare and Totems. The first is a powerful free service that gives the access to all kinds of data and statistics about different photos. Totems is also a great analytical tool designed specifically for corporate accounts. Supportive tools for account management and their functions are as numerous as the ones for editing, for example the service allows to unfollow large amounts of people in short time.

  • What level of engagement to expect?

If you look through successful Instagram accounts and want an equal amount of likes, you might want to learn the statistics: according to the researches, the world-wide famous brands get approximately 27 image interactions for every thousand followers. Its interaction rate is 4.80, while it’s only 0.25 for Twitter and 0.72 for Facebook.

  • What is the best time to post?

SumAll analysts have defined the best time to post photos – 5-6 pm on weekdays and 5-8 pm on Monday.

  • How do hashtags work?

It’s important to say that hashtags are the best way to attract the target audience. They’re a beacon for the people interested in the things you’re blog is about.

  • What amount of hashtags to use?

The majority of users consider the perfect number of hashtags to be five. It’s enough to outline the main things without trashing the photo. There’s a simple trick to avoid this “trash effect”, you can add hashtags in the comments, so they disappear from the view but are still available for the search engine


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