As it was announced earlier this month, Instagram advertisement is now available to all the marketers willing to take advantage of one of the best advertising tools in existence – Facebook’s newly presented Marquee, described as “a new premium product that helps drive mass awareness and expanded reach in a short time frame—perfect for events like movie premieres and new product launches”. Also the ad coverage has been expanded, and now it covers not only the major European and American countries, but also Russia, South Africa, Chile, Hong Kong, India, Indonesia, Japan, Korea, New Zealand, Taiwan, Thailand, Turkey, Israel, Italy, Saudi Arabia, Poland, Spain, Argentina and Mexico. It’s the biggest expansion since Instagram has adopted advertising on November 1, 2013 only for US.
Instagram ads are now available for purchase via Power Editor, the Instagram Ads API and select Facebook Marketing Partners. At first the advertisement was only available for a pre-selected list of brands, but now any marketer can use the famous Facebook’s targeting features. 30 seconds long videos, new delivery and optimization tools, freshly introduced landscape format – these are all features, supporting both brand awareness and direct-response objectives, including website clicks and website conversions. Advertisers, are you ready to rock?