This year Halloween, one of the most widely covered events when it comes to image based social media, has not only seen a gigantic variety of beautiful and terrifying costumes, but it was also a testing area for a new feature – curated video stream. It is allegedly an upcoming feature designed to highlight the most important events, showing the most high-quality and viral video content linked to a specific occasion.
The feature is found in the explore tab, and it was a unique experience for Instagram users accustomed to direct interaction with content producers. In the nearest future the section is said to be streaming the videos from all the major events. Although it may seem that the feature is very similar to Snapchat’s Live and Twitter’s Periscope, Instagram will pick over the best things to show.
The global trend is moving towards even more visual content, so the development of different kinds of video is an absolutely logical step. We all want to not just know, but to see what’s going on in every corner of the planet in the most epic moments, and now on New Year’s Eve all the 400 million monthly active users will be able to see what’s going on both on Times Square and Champs-Élysées without even leaving the dinner table.