According to Instagram’s chief operating officer Marne Levine, the integration of advertising between Facebook and Instagram is swiftly increasing. The most popular photo-sharing app up-to-date benefits greatly on Facebook resources, and this year it is thought to be targeting small businesses as a part of parent company’s expansion strategy.
Acquired by Facebook three years ago for 1 billion, today Instagram has about 400 million monthly active users, with 75% of them living outside the US. At the DLD technology conference in Munich, VP Global Policy @marnelevine stated: “When we launched ads two years ago, ads were available in just eight countries. In September, we opened for business in around 200 countries… What you’ve mostly seen so far is bigger brands and bigger businesses using advertising to connect with consumers”. But worldwide advertising availability is not the only objective for this year. “I think what you’ll see in 2016 is small businesses starting to advertise more and take advantage of this platform.” – she added.
To summarize the news, in 2016 Instagram is aiming at expanding their target reach globally and becoming more friendly to small businesses. Considering the estimated growth up to 520 million users and expected sales generation of $1,5-2 billion, Instagram is going to surpass Twitter by the end of this year. So prepare to get even more amazing unique content from even more exotic locations!