Web users have started to spend less time on social networks like Facebook, Twitter, Snapchat and, obviously, since you read about it here, Instagram. This message was spread by Daily Mail quoting the research conducted by SimilarWeb.
The company has conducted public polls among thousands of users in the United Kingdom, France, Germany, Spain, Australia, India, Brazil, the United States and South Africa.
The result was the following: the users of Instagram are now spending 23,7% less time commenting and posting than the year before, for Twitter the number is 23,4%, Snapchat – 15,7%, Facebook – 8%.
The decrease is allegedly linked to the fact that this year the primary position is taken by the messengers, the most popular among which is WhatsApp.